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In this legendary business book and Silicon Valley staple, the former chairman and CEO (and employee number three) of Intel shares his perspective on how to build and run a company.

The essential skill of creating and maintaining new businesses—the art of the entrepreneur—can be summed up in a single word: managing. Born of Grove’s experiences at one of America’s leading technology companies, High Output Management is equally appropriate for sales managers, accountants, consultants, and teachers, as well as CEOs and startup founders. Grove covers techniques for creating highly productive teams, demonstrating methods of motivation that lead to peak performance—throughout, High Output Management is a practical handbook for navigating real-life business scenarios and a powerful management manifesto with the ability to revolutionize the way we work.

Review

"An organizational Baedeker for managers at all levels. . . . A highly credible handbook for organizing work and directing and developing employees." — The New York Times

“[Andy’s] book played a big role in shaping my management style.” —Mark Zuckerberg, cofounder and CEO of Facebook

"A good book, generous enough with advice and observations to be required reading." — The Wall Street Journal

"A great book. . . . Its elementary prescriptions form the basis of a highly effective management style." — San Francisco Chronicle

"An important book which says some very important things . . . beautifully and with style." —Peter Drucker 

High Output Management is a bible that every entrepreneur and every manager in the country should look at, read and understand.” —Bill Campbell, former Intuit CEO

“Andy exemplifies the best of Silicon Valley. Andy built the model for what a high quality Silicon Valley company could be.” —Marc Andreessen, creator of the original Mosaic and Netscape web browsers

From the Inside Flap

er-friendly guide to the art and science of management from Andrew S. Grove, the president of America''s leading manufacturer of computer chips. Groves recommendations are equally appropriate for sales managers, accountants, consultants, and teachers--anyone whose job entails getting a group of people to produce something of value. Adapting the innovations that have made Intel one of America''s most successful corporations, High Output Management teaches you:
what techniques and indicators you can use to make even corporate recruiting as precise and measurable as manufacturing
how to turn your subordinates and coworkers into members of highly productive team
how to motivate that team to attain peak performance every time
Combining conceptual elegance with a practical understanding of the real-life scenarios that managers encounter every day, High Output Management is one of those rare books that have the power to revolutionize the way we work

About the Author

Andrew S. Grove emigrated to the United States from Hungary in 1956. He participated in the founding of Intel, and became its president in 1979 and chief executive officer in 1987. He was chosen as  Time magazine’s Man of the Year in 1997. In 1998, he stepped down as CEO of Intel, and retired as chairman of the board in 2004. Grove taught at the Stanford University Graduate School of Business for twenty-four years. He died in 2016.

Excerpt. © Reprinted by permission. All rights reserved.

Foreword to the Vintage Books Edition
 
I first read High Output Management in 1995. In those days, there were no blogs or TED Talks teaching us about entrepreneurship. In fact, there was almost nothing of use written for people like me who aspired to build and run a company.
 
Against this backdrop, High Output Management had an almost legendary status. All the best managers knew about it. The top venture capitalists gave copies of it to their entrepreneurs, and aspiring leaders in Silicon Valley devoured its contents. It amazed all of us that the CEO of Intel had taken the time to teach us the essential skill of entrepreneurship: how to manage.
 
This was no small thing because Intel was known as the best company in the technology industry. It had pulled off the greatest transformation in the history of the business: moving from the memory business to microprocessors more than a decade after its founding. Beyond that, Intel ran with legendary precision, which gave it the ability to make multibillion dollar investments with high confidence. If you wanted to hire a great operational manager, then Intel was the place to go—but good luck getting one to leave the best-managed company in Silicon Valley.
 
Andy himself was a legendary figure. He had grown up Jewish in Hungary during a time when the country was occupied by the Nazis and, later, by the Soviet Communists. Arriving in New York, he spoke no English and had almost no money. He enrolled himself at the City College of New York, overcame his language deficiency, and went on to get a PhD from UC Berkeley. This non native English speaker would then write an important textbook on semiconductors in English while working at Fairchild Semiconductor. As a result, he was considered a scientific pioneer even before helping to launch Intel in 1968, building it into the seminal technology company of the era. Later, in 1997, Time magazine would recognize his nearly impossible accomplishments and name him Man of the Year.
 
This is in part what made High Output Management so extraordinary. Andy Grove, who built himself from nothing to run Intel, stopped what he was doing to teach us his magic. And not through some ghostwriter either—Andy wrote this book himself. What an incredible gift.
 
When I finally got my hands on the book, the paperback cover took me aback. The 1995 version featured a picture of Andy Grove standing next to the Intel sign. Unlike every other CEO photo that I had ever seen, Andy was not wearing a designer suit. He did not have perfectly combed hair, and he did not strike an arms-folded power pose. No, Andy Grove was dressed for work right down to his key card hanging from his belt. I did a double take. “Was that a key card? He didn’t remove his key card for the book’s cover photo?”
 
In retrospect, the cover was perfect. As you will see when you read this book, Andy Grove was all substance. He did not have time for pretty photo shoots or self- promotion. He wrote the book for us, but if we had to be sold on it by how he looked in the photo, then that would be our loss. The time that he did not spend styling fancy photos, he put into writing the book. He did not just give us the lessons; he articulated them in a way that connected both logically and emotionally. We would come to understand him and feel what he meant in our core.
 
I immediately got a jolt of this style with the title of the very first chapter: “The Basics of Production: Delivering a Breakfast (or a College Graduate, or a Compiler, or a Convicted Criminal . . .).” Okay, I am interested. What does making a soft-boiled egg have to do with how many prisons we build? It turns out quite a bit. High Output Management opens by teaching us the importance of proper system design even when we are dealing with a system of human beings— especially when we are dealing with a system of human beings.
 
Andy then shows us how you can use these same principles to understand how society should operate. It doesn’t accomplish anything to declare that we need more kids going to college than to jail and demand that we build more schools than jails. In fact, it’s counterproductive. Identifying complex system problems is one thing. Solving them is something else entirely, and Andy lays out the tools to do just that.
 
Over the years, I have come to consider High Output Management a true masterpiece, and there are at least three core aspects to its genius. First, in as little as one sentence, it lucidly explains concepts that require entire books from lesser writers. Second, it consistently uncovers brand-new management ideas or finds new insights into old standards. Finally, while most management books attempt to teach basic competency, High Output Management teaches the reader how to be great.
 
Andy introduces management with this classic equation:
 
A manager’s output = the output of his organization + the output of the neighboring organizations under his influence.
 
On the surface it may seem simple, but he clarifies the essential difference between a manager and an individual contributor. A manager’s skills and knowledge are only valuable if she uses them to get more leverage from her people. So, Ms. Manager, you know more about our product’s viral loop than anyone in the company? That’s worth exactly nothing unless you can effectively transfer that knowledge to the rest of the organization. That’s what being a manager is about. It’s not about how smart you are or how well you know your business; it’s about how that translates to the team’s performance and output.
 
As a means to obtain this leverage, a manager must understand, as Andy writes: “When a person is not doing his job, there can only be two reasons for it. The person either can’t do it or won’t do it; he is either not capable or not motivated.” This insight enables a manager to dramatically focus her efforts. All you can do to improve the output of an employee is motivate and train. There is nothing else.
 
As he describes the planning process, Andy sums up his essential point with this eloquent nugget of wisdom: “I have seen far too many people who upon recognizing today’s gap try very hard to determine what decision has to be made to close it. But today’s gap represents a failure of planning sometime in the past.” Hopefully, the value of this short insight is not lost on the young reader. If you only understand one thing about building products, you must understand that energy put in early in the process pays off tenfold and energy put in at the end of the program pays off negative tenfold.
 
The book has an entire section dedicated to an often neglected, but critically important management tool: meetings. Andy makes us see this oldest of business principles in a new light. He teaches meetings from first principles, beginning with how to conduct a one-on-one. It seems incredible that the CEO of Intel would take the time to explain how to have a one-on-one.
 
Why is he doing this? It turns out that the one-on-one is not only a fundamental element in the manager/employee relationship, but perhaps the best source for organizational knowledge that a manager can get. In my experience, managers who don’t have one-on-ones understand very little about what’s happening in their organizations.
 
It is by understanding the simple things that Andy goes deep. For example, when people visit today’s technology companies they often remark about how casual the environments are, but with very little explanation about why they are that way. In fact, many CEOs do not understand why as they simply follow the trend, but Andy explains it perfectly:
 
A journalist puzzled by our management style once asked me, “Mr. Grove, isn’t your company’s emphasis on visible signs of egalitarianism such as informal dress, partitions instead of offices . . . just so much affectation?” My answer was that this is not affectation, but a matter of survival. In our business we have to mix knowledge-power people with position-power people daily, and together they make decisions that could affect us for years to come.
 
In this fashion, the book quickly gets to the heart of complex issues. It raises and deals with the stickiest management issues. Andy asks the question of whether you should be friends with the people you manage:
 
Everyone must decide for himself what is professional and appropriate here. A test might be to imagine yourself delivering a tough performance review to your friend. Do you cringe at the thought? If so, don’t make friends at work. If your stomach remains unaffected, you are likely to be someone whose personal relationships will strengthen work relationships.
 
By breaking down the process, he makes hard things manageable.
 
Ultimately, the power of High Output Management is that it creates expert rather than merely competent managers. A great example of this is the section on task-relevant maturity. This part of the book became very personal for me as it taught me how to formulate the most useful management question that I use in interviews: “Is it better to be a hands-on or hands-off manager?”
 
It seems like a simple enough question, but it sorts out the 95 percent of managers who never think deeply about their craft from the 5 percent who do. The answer, as Andy explains, is that it depends. Specifically, it depends on the employee. If the employee is immature in the task, then hands-on training is essential. If the employee is more mature, then a delegate approach is warranted. Andy presents a great example of this: “The subordinate did poor work. My associate’s reaction: ‘He has to make his own mistakes. That’s how he learns!’ The problem with this is that the subordinate’s tuition is paid by his customers. And that is absolutely wrong.”
 
Perhaps the chapter that best reflects Andy Grove is the last, “Why Training Is the Boss’s Job.” Often, people who manage in the so-called knowledge economy believe their employees are so smart that they need no training at all. Andy brilliantly corrects this notion by explaining why as customers we are flabbergasted when we encounter employees who are insufficiently trained at relatively simple tasks such as taking restaurant reservations. He then challenges us to imagine how furious customers of complex jobs will be if an employee isn’t properly trained. Finally, he reiterates his thesis that there are only two ways in which a manager can impact an employee’s output: motivation and training. If you are not training, then you are basically neglecting half the job.
 
Throughout the chapter, the reader feels Andy’s intense passion toward training and teaching, because in the end—more than anything else—he is a teacher . . . in the very best sense of the word.
 
Many years after reading High Output Management, I met Andy for the first time. Upon seeing him, I was so excited that I immediately blurted out how much I loved the book. In classic Andy Grove style, he shot back: “Why?” I did not expect that. I thought that he would say, “Thank you” or “I appreciate that,” but not “Why?” But that was Andy. He was always teaching and always expecting more from every student.
 
Caught completely off guard, I scrambled for the reason and came across a good one: “Every other management book that I’ve read explains the trivial, but yours gets to the real issues.” Upon hearing that, the master teacher softened and replied with a priceless story:
 
It’s funny that you say that about management books. I recently ran out of space on my bookshelf at home, so I was faced with a choice. I either had to throw away some books or buy a bigger house. Well, that was an easy decision, but which books to throw out? Then I thought, the management books! But I had a problem. Nearly every management book that I’d received was sent to me by the author and was autographed with a kind inscription. I felt badly about throwing away all those nice notes. So, I went through each book and tore out the inscription page then threw away the book. So now I have a large stack of pages of nice notes to me and plenty of space for good books.
 
I have never met anyone other than Andy Grove who would have a story like that. He uniquely balances the highest standards for clear thinking and performance with an undying belief in the underlying person. Who else would require so high a bar for writing that you had to be good enough to fit on his one bookshelf and still be so touched by the fact that you wanted him to read your work that he would save the page that you inscribed?
 
Later, in 2001, I met with Andy again and I asked him about a recent run of CEOs missing their numbers despite having told investors that their businesses were strong. The bubble had burst for the first wave of Internet companies nearly a year prior, so it surprised me that so many many of them had not seen this coming. Andy replied with an answer that I did not expect:
 
“CEOs always act on leading indicators of good news, but only act on lagging indicators of bad news.”
 
“Why?” I asked him. He answered in the style resonant of his entire book: “In order to build anything great, you have to be an optimist, because by definition you are trying to do something that most people would consider impossible. Optimists most certainly do not listen to leading indicators of bad news.”
 
But this insight won’t be in any book. When I suggested he write something on the topic, his response was: “Why would I do that? It would be a waste of time to write about how to not follow human nature. It would be like trying to stop the Peter Principle.* CEOs must be optimists and all in all that’s a good thing.” This is classic Andy Grove. He is amazingly perceptive and can see every flaw in every person, yet despite that he believes in human potential more than anyone. Maybe that’s why he has spent so much time teaching us to be better.
 
It has been an honor for me to learn from Andy Grove through the years and I am excited for everyone who is new to High Output Management to join me in this experience. I know that you will enjoy this marvelous book written by the best teacher that I have ever known.
 
Ben Horowitz, 2015
 
* The Peter Principle is a concept in management theory in which the selection of a candidate for a position is based on the candidate’s performance in their current role, rather than on abilities related to the intended role. Thus, “managers rise to the level of their incompetence.”

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4.6 out of 54.6 out of 5
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Top reviews from the United States

N. Fu
5.0 out of 5 starsVerified Purchase
One of my top 3 favorite books
Reviewed in the United States on August 27, 2016
The 3 books I tell everyone to read are: 1. The hard thing about hard things, by Ben Horowitz 2. High output management, by Andy Grove (this book) 3. The life changing magic of tidying up, by Marie Kondo (yes, I know it''s not a business or strategy book, but... See more
The 3 books I tell everyone to read are:
1. The hard thing about hard things, by Ben Horowitz
2. High output management, by Andy Grove (this book)
3. The life changing magic of tidying up, by Marie Kondo (yes, I know it''s not a business or strategy book, but I consider it a philosophy book)

If you don''t read a lot of management or business strategy books, I''d recommend you start with The Hard Things, as Horowitz has a lighter voice, and his book is funnier and an easier read. In Hard Things, Horowitz geeks out about his mentors / role models, including Andy Grove. If you like Hard Things and want to take the master class, you should definitely read this book. Grove is amazingly insightful, and his philosophy is inspiring.
77 people found this helpful
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CharlieTop Contributor: Philosophy
5.0 out of 5 starsVerified Purchase
"Let chaos reign, then rein in the chaos"
Reviewed in the United States on July 15, 2019
This is Andy Grove''s thoughts on management, what is important and what''s not. He provides a detailed analysis of the methods he used to become the success he was. He describes the three basic ideas of the book as: 1) His belief of an output-oriented approach to... See more
This is Andy Grove''s thoughts on management, what is important and what''s not. He provides a detailed analysis of the methods he used to become the success he was. He describes the three basic ideas of the book as:

1) His belief of an output-oriented approach to management
2) work is pursued in teams, and
3) team will perform well only if peak performance is elicited from individuals that compose it

He emphasizes the importance of judging managers based on the output that they achieve, which is an accumulation of the outputs of the people that work for them. He also focuses on the importance of continuing to improve yourself and strive to be better. He rightly points out that nobody owes you a job. This simple fact is desperately needed in today''s victim-hood culture and blame it all on the rich mentalities.

He goes into detail about manufacturing processes and uses simple analogies to demonstrate his point. He also points about the pros and cons of being decentralized versus centralized, and gives several helpful practical strategies on topics such as giving reviews to ways to maximize your time.

Grove''s success is undebatable. This book shows his underlying philosophy of individualism and optimism was key in shaping the man he was and everything he achieved. Highly recommend for anyone who manages anything or even just interacts with people. So unless you literally live in a cave, this book will be a benefit.
14 people found this helpful
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Kindle Customer
1.0 out of 5 starsVerified Purchase
It''s boring, hard to follow and overcomplicated
Reviewed in the United States on May 17, 2019
This book is overcomplicating very simple concepts. I have 12 years managing my own business, and I am resonant with many things Andy says in this book but he overcomplicates most of it, unnecessarily. It makes it hard to follow, and uninteresting. I was hoping to see some... See more
This book is overcomplicating very simple concepts. I have 12 years managing my own business, and I am resonant with many things Andy says in this book but he overcomplicates most of it, unnecessarily. It makes it hard to follow, and uninteresting. I was hoping to see some simple advice with very wide applicability, but it''s hard to make it simple based on his choice of words.
If you want to read a book that is simple, easy to understand and with anecdotes, Ben Horowitz has done a better job explaining this. I do want to say, Andy Grove had another book called Only the paranoid Survive. That was a very good book. But this one, High Output Management, is too complicated for my taste.
15 people found this helpful
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Alberto Vargas
5.0 out of 5 starsVerified Purchase
Solid management advice
Reviewed in the United States on March 17, 2014
I got this book because it was recommended by Ben Horowitz in The Hard Thing About Hard Things, another solid management book. This book (High Output Management) dates from 1983 and it shows in the tone and subject matter. The book predates widespread email and... See more
I got this book because it was recommended by Ben Horowitz in The Hard Thing About Hard Things, another solid management book.

This book (High Output Management) dates from 1983 and it shows in the tone and subject matter. The book predates widespread email and talks a lot about manufacturing. However, these are not shortcomings. In fact, it is great that the author is not distracted by things like agile, lean, kanban, etc modern marvels. He makes an analogy between a fast food restaurant and other processes, including knowledge work and HR, and the analogy holds up. Of course, he also gives examples from his work at Intel.

Key highlights:

- what are high leverage activities and how to focus on them
- how many direct reports are optimal
- different types of meetings and how to run them, including 1:1s
- task relevant maturity (TRM) of employees and how to manage them accordingly
- how to give performance feedback
- compensation and promotions
- why and how you should invest in training programs
- how to try to keep an employee who is quitting

Everything is meat and potatoes of people and process management, and to the point. As I was reading this book, much of it resonated with my own experience, and at other times I was amazed at insights that showed me how Andy Grove truly was a top manager, after starting as a researcher and engineer.

I wish I had a mentor or manager as wise as Andy Grove.

Highly recommended.
72 people found this helpful
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Justin Branco
5.0 out of 5 starsVerified Purchase
A must read for the new manager
Reviewed in the United States on September 7, 2019
I recently started a new job at a tech start up in NYC. Coming from a different field I felt I needed to brush up on my management skills knowing I would be overseeing a new type of employee. (Millennials and Gen Z) Upon my first few weeks and making... See more
I recently started a new job at a tech start up in NYC.

Coming from a different field I felt I needed to brush up on my management skills knowing I would be overseeing a new type of employee. (Millennials and Gen Z)

Upon my first few weeks and making connections this book was recommended.

Ironically enough I had read this book 10 years ago when I first became a manager at my old job. It provides valuable incite to the type of person that is respected and can manage employees below them with confidence and structure

Reading this again with an entirely different mindset was refreshing.

Go read
7 people found this helpful
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Jacob
5.0 out of 5 starsVerified Purchase
A very worthwhile read, honest and practical.
Reviewed in the United States on January 27, 2016
This is not a review, rather some thoughts that occurred to me while reading the book. As manager of a small team I found the book to be full of very practical advice. In particular, the Part 4 - The Players contains very useful processes which are immediately applicable to... See more
This is not a review, rather some thoughts that occurred to me while reading the book. As manager of a small team I found the book to be full of very practical advice. In particular, the Part 4 - The Players contains very useful processes which are immediately applicable to my daily activities as a manager. Grove''s main accomplishment in this book, is the simplification of very complex organizational concepts and processes into simple steps that anyone can follow and manage. Grove is clearly a decisive individual, this also emerges clearly from the text. He lays out a dilemma, lists the pros and cons and then makes a decision, for better or worse. The book is also a very frank account of the ups and downs of management, the author shares his mistakes and moments when his judgement was not accurate. You get the feeling, that he wrote the book, had it proof read and published, and was not at all concerned with the politics or how he would be perceived. Grove''s dedication to Intel and its employees is also abundantly clear, it must have been a real privilege to work with a manager to that caliber.
24 people found this helpful
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yiyiz
1.0 out of 5 starsVerified Purchase
Book missing 50 pages
Reviewed in the United States on December 16, 2020
After finishing reading 100 pages of this book I found that the pages from 101 to 148 are missing. Interesting. Please don’t buy it if you want a complete book.
6 people found this helpful
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Venkatesh Prasad Ranganath
5.0 out of 5 starsVerified Purchase
Incredible and accessible source of management knowledge!!!
Reviewed in the United States on October 3, 2019
I picked this book on based on a recent recommendation I saw on Twitter; yes, Twitter can be useful :) And, I loved it for two reasons. First, it confirmed what I have observed of good managers and many of my own managerial practices. Second and most... See more
I picked this book on based on a recent recommendation I saw on Twitter; yes, Twitter can be useful :)

And, I loved it for two reasons. First, it confirmed what I have observed of good managers and many of my own managerial practices. Second and most importantly, it is a no-nonsense, no-fluff, easy-to-read, succinct (~230 pages), and accessible book about how to manage. It demystifies management (not the same as glorifies) such that both managers and the managed can gain from the content, e.g., performance review, OKR (yes, the focus topic of "Measure What Matters" book). My only regret it is that I did not read it sooner.
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Top reviews from other countries

Iridium Eyes
5.0 out of 5 starsVerified Purchase
Best management book read so far!
Reviewed in the United Kingdom on May 8, 2020
I found this book a fantastic source of actionable insight. Andy approach is very pragmatic, as you would expect from someone with an engineering background, which distinguishes this book from a mass of fluffy management literature. The perfect gift for someone just moved...See more
I found this book a fantastic source of actionable insight. Andy approach is very pragmatic, as you would expect from someone with an engineering background, which distinguishes this book from a mass of fluffy management literature. The perfect gift for someone just moved to a management position to quickly improve, or someone more experienced that would immediately relate with situations and benefit from such a successful CEO advice.
4 people found this helpful
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Mr. G. P. Deadman
5.0 out of 5 starsVerified Purchase
A classic book on management and a great insight in the history of Intel
Reviewed in the United Kingdom on April 24, 2021
A fascinating read where Grove talks about how he pulled off the greatest transformation in the history of #Intel: moving from the memory business to microprocessors more than a decade after its founding. During his tenure at Intel Corporation, he described the different...See more
A fascinating read where Grove talks about how he pulled off the greatest transformation in the history of #Intel: moving from the memory business to microprocessors more than a decade after its founding. During his tenure at Intel Corporation, he described the different reorganisations that the company went through, with the only one which was effective - which just about every large company or enterprise that he knew was organised was in a hybrid form, which consisted of mission-oriented departments. This reminding me of product lines. Although it was published over 25 years ago, the management practices are timeless, where Grove touches on the negative impact of ''managerial meddling'' (disempowerment) and he talks about productivity, work simplification and leverage with the goal to work smarter, not harder! As Grove says "..the single most important sentence of this book: The output of a manager is the output of the organisation units under his or her supervision or influence". The key to survival is to learn to add more value, which is ultimately what this book is about. A classic book on management, which I''d recommend.
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social_unrest
4.0 out of 5 starsVerified Purchase
old-fashioned
Reviewed in the United Kingdom on September 30, 2016
old-fashioned ideas that might have worked in the 1970s but we''ve all moved on a lot since then. I particularly objected to his idea that in handling under-performing staff the only options you have are motivation and training. I would say this is not wrong, but it isn''t...See more
old-fashioned ideas that might have worked in the 1970s but we''ve all moved on a lot since then. I particularly objected to his idea that in handling under-performing staff the only options you have are motivation and training. I would say this is not wrong, but it isn''t helpful either. And what about "vision" in management? A lot of current problems are caused by blinkered attitudes and sheep-like behaviour. Grove has nothing to say on the topic. But a good book nevertheless.
14 people found this helpful
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Oldsmoker
1.0 out of 5 starsVerified Purchase
The dullest book I''ve ever read, barely made it past the first chapter.
Reviewed in the United Kingdom on November 8, 2020
I bought this because having read Philip Tetlock''s Super forecasting (twice) I was curious as to why Cummings regards this as essential reading for his weirdo''s and misfits. Basically it is about boiling an egg from a process engineers perspective. If Cummings and his...See more
I bought this because having read Philip Tetlock''s Super forecasting (twice) I was curious as to why Cummings regards this as essential reading for his weirdo''s and misfits. Basically it is about boiling an egg from a process engineers perspective. If Cummings and his misfits can''t boil an egg then how are they going to do the big stuff. The UK is in trouble.
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Mr. D. Read
3.0 out of 5 starsVerified Purchase
Low quality printing
Reviewed in the United Kingdom on April 25, 2020
Flimsy cover and scratchy paper inside - they''ve really cut corners to print this edition. Yes, it''s a wonderfully written management classic, but you''d hope for £10 you''d get a decent quality physical object to refer back to, rather than this throw-away low-grade thing.
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